SG Universe


Scientific Games offers SG Universe™, a mobile-centric entertainment and marketing product suite empowering land-based casino relationships with players both on and off the casino floor.

The SG Universe engages your existing players in new ways and brings new players into your player community. It extends your land-based operation by offering compelling entertainment to your players between visits to your casino floor, while driving more frequent casino visits and greater spend when players return. Instead of cannibalizing land-based content consumption, it compliments, enhances and increases the brick-and-mortar experience, all while giving you a 360-degree view of your players and incremental brand engagement for your player community.

Your Brand in Your Player’s Hand
The SG Universe Mobile Concierge™ platform provides players with an all-access pass to your casino’s services and amenities in the form of native Android® and iOS® apps for smart phone and tablet play. Branded specifically to your property, the app is powered by player and casino interaction. Mobile Concierge is cloud-based, so there’s no hardware investment required. It is light on technology needs, making it easy to install and easy to use.

Casino Content Your Players Want
The SG Universe Play4Fun Network™ is a comprehensive social casino platform that players can access through customized web and native mobile apps, empowering your casino to build active online communities anchored by player-favorite content from the Bally, Barcrest, Shuffle Master, and Williams game development studios.

Play4Fun Network is a white-label product wholly branded for your casino. Just like your casino floor, every aspect is branded to your property, from the game lobby background to the game loading screens. It is constantly optimized based on proven features and real-time analytics of player behavior. Players will see different features uniquely suited to enhance their individual experience.

Currently, Play4Fun Network players log an average four sessions per day at 20+ minutes per session; all time spent immersed in your casino’s brand with opportunities to drive incremental value for your operation through the purchase of virtual goods

360 Degree Player Information
Core System Integration™ technology integrates seamlessly with a casino’s loyalty and patron management systems, providing a single view of the player and the ability to deliver a personalized experience based on player activity. With Core System Integration, players can:

  • Access their casino loyalty accounts anytime, anywhere
  • Earn land-based rewards for virtual casino purchases
  • Spend loyalty credits for extended virtual casino play

Have Questions? Want to learn more? Quincy Raven – Executive Director Commercial, North America

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