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Big Data Solution
Praxis Analytics™, Bally Systems' big data solution, will increase your bottom-line by deriving pertinent intelligence on your casino players by leveraging predictive analytics, machine-learning and external data sources. This robust solution complements Bally Business Intelligence™ and mines years of player data from numerous internal and external non-gaming sources to pinpoint your players’ true spend potential, responsiveness to promotions and wallet share. Praxis Analytics will also convert the analytics into action, recommending how to target each individual player, and push the recommendations directly to the games so that you can maximize the revenues derived from your player base.