Show Your Patrons The Way
Guide Your Patrons With Interactive Wayfinder
Location, location, location also pertains to the real estate on your casino property. The Bally CoolSign® Wayfinder is a navigation tool designed specifically for the gaming industry. The Wayfinder gives your patrons an easy and dynamic way to navigate throughout your casino property. Your property layout can be externally driven allowing automated updates from Live Floor View (LFV) or any other gaming floor mapping and analytic system. The Wayfinder monitors LFV and updates automatically when it detects a layout change. Each object in the LFV file is tied to an asset tag, so you can not only view the asset image, but also its attributes. It ties these attributes into a slot finder so players can query according to denomination, game type (video or reel), title, or manufacturer. Players can call up specific games and navigate your floor to reach them.
Never Let Your Players Lose Their Favorite Game
No matter if it’s their tenth or one hundredth visit, Wayfinder makes guests feel like a VIP, and even first-time guests can have their favorite games right at their fingertips. The system can pull and integrate data from your player tracking system so their favorite machines can be displayed when they swipe their Players Club Card. Bally CoolSign Wayfinder enables your players to keep track of their favorite slots. Retailers on your property can also send messages about sales or events targeted to their dedicated customers. Changing your floor layout is inevitable – make sure your players can easily adapt.
A New Marketing Portal
Marketing is no longer restricted to just billboards. The CoolSign Wayfinder allows you to send marketing messages in real-time alongside the navigation screen. Deliver targeted messages based on specific criteria since the system is integrated with your player tracking system. You can advertise show tickets or two-for-ones at the buffet. You can show previews of movies coming soon and new releases in your theater.