Bally Systems' sees the future direction of server-based technology being planned innovation that combines all of the once separate systems under a unified Business Intelligence. Some of the examples of these innovations include:
- Player-Specific Gaming that recognizes a player’s preferences and tastes and delivers a custom gaming experience for them.
- Community Gaming using the floor-wide network to bring new levels of player competition and community that maximizes enjoyment and the casino experience.
- Ubiquitous Player Experience combining hardware and software that presents the player with a familiar and inviting gaming experience across all manufacturers’ gaming platforms and devices.
- Centralized Management of decisions by allowing one user interface for the administration of promotions, marketing, game offerings, game settings and yield analysis.